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测试

4.查看单元投放数据-万象

GET
http://open-data.bilibili.co/dataplatform/stat/svc/ad/board/boardAccountUnit

接口描述

获取单元相关信息。返回指定账户或者计划下的所有单元详情及投放数据

请求参数

参数名
类型
描述
必填
account_id
Integer
账号id
必填
campaign_ids
List
计划id列表,最多⽀持10个
必填
unit_ids
List
单元id列表
可选
status_list
List
状态列表 1:有效,2:已暂停,3:已结束, 4:已删除, 5:未开始, 6:预算 超限, 7:不在投放时段, 8:已完成
可选
sales_type
List
11-CPM, 12-CPC
可选
start_time
String
查询的起始时间,yyyyMMdd格式
必填
end_time
String
查询的起始时间,yyyyMMdd格式 时间范围不能⼤于7天
必填
filter_show_account
Integer
是否过滤曝光点击均为0的计划,不填默认不过滤 ⼤于0为过滤
可选
sort_field
String
排序的字段 仅⽀持 "cost": , "show_count": , "click_count": , "click_rate": , "cost_per_click" , "average_cost_per_thousand": 总 花费、展示量、点击量、点击率、单次点击价格、千次展示价格
可选
sort_type
Integer
"0-正序, 1-倒序" 默认desc
可选
page
Integer
⻚数,从1开始,默认为1
可选
size
Integer
每⻚数量,默认15,最多100
可选

响应数据

表名: 单元投放表 **展示字段:** account_id : 账户id username:账户名 campaign_id: 计划id campaign_name: 计划名称 unit_id: 单元id unit_name: 单元名称 status_desc:单元状态 begin_date: 投放开始⽇期 end_date: 投放结束⽇期 sales_type_desc: 出价方式 cost_price: 出价(元) budget:预算 cost: 总消费 show_count: 广告曝光 click_count: 广告点击 click_rate: 点击率 order_count: 支付UV todo_new_order_count: 支付新客 todo_old_order_count: 支付老客 order_payment: 支付用户GMV todo_new_order_payment: 新客GMV todo_old_order_payment: 老客GMV cac: CAC new_cac: 新客CAC old_cac: 老客CAC goods_roi: ROI new_goods_roi: 新客ROI old_goods_roi: 老客ROI ```json { "msg": "success", "code": 0, "data": { "total": 1137, "records": [ { "account_id": 399, "username": "内部电商-商品推广", "unit_report_list": [ { "speed_mode": 2, "campaign_id": 1761508, "campaign_name": "魔力赏-游戏3C-小图-达达2", "unit_id": 6216503, "unit_name": "10082158+3C装备大合集 vol.2 SSR魔力赏-达达-0511", "status": 1, "status_desc": "投放中", "begin_date": "2022-05-11", "end_date": "2122-05-11", "sales_type": 12, "sales_type_desc": "CPC", "cost_price": 3, "budget": 1000000, "cost": 0, "show_count": 0, "click_count": 0, "click_rate": "0.00%", "order_count": 0, "order_payment": 0, "todo_new_order_count": 0, "todo_new_order_payment": 0, "todo_old_order_count": 0, "todo_old_order_payment": 0, "cac": 0, "new_cac": 0, "old_cac": 0, "goods_roi": 0, "new_goods_roi": 0, "old_goods_roi": 0, "average_cost_per_thousand": "0", "cost_per_click": 0, "order_add_count": 0, "order_add_price": 0, "goods_conversion_rate": "0%" }, { "speed_mode": 2, "campaign_id": 1761508, "campaign_name": "魔力赏-游戏3C-小图-达达2", "unit_id": 6216498, "unit_name": "10082158+3C装备大合集 vol.2 SSR魔力赏-达达-0511", "status": 1, "status_desc": "投放中", "begin_date": "2022-05-11", "end_date": "2122-05-11", "sales_type": 12, "sales_type_desc": "CPC", "cost_price": 3, "budget": 1000000, "cost": 0, "show_count": 0, "click_count": 0, "click_rate": "0.00%", "order_count": 0, "order_payment": 0, "todo_new_order_count": 0, "todo_new_order_payment": 0, "todo_old_order_count": 0, "todo_old_order_payment": 0, "cac": 0, "new_cac": 0, "old_cac": 0, "goods_roi": 0, "new_goods_roi": 0, "old_goods_roi": 0, "average_cost_per_thousand": "0", "cost_per_click": 0, "order_add_count": 0, "order_add_price": 0, "goods_conversion_rate": "0%" } ] } ] } } ```